"Chic" is the basis of the Japanese culture, especially that of the Edo era. `Modern` means a friendly, and warm refinement of the “chic”. At this shop, we intend to offer many unique products to deliver beautiful Japanese tradition to every customer.
Original Art TENUGUI
There are about 300 kinds of original ART TENUGUI of Kabuki, four seasons of Japan, classics, small traditional pattern `EDO-KOMON`, the indigo dye and the mud dyes and so on.
At each season, we change decoration of ART TENUGUI inside the shop so that visitors can enjoy four seasons of Japan. In addition, at event corner seasonal events are held and artists` works are introduced to the customers.
“Asa no Ha” is Tenugui brand owned by ART SOU Co., Ltd. Shop concept is "chic and modern”, which has been conveyed from Edo era through traditional crafts. Asa no Ha is a traditional texture design, hexagonal pattern combination, was loved and worn by famous Kabuki actors and became popular in Edo era. We chose this good luck sign as our brand symbol as well as shop name.